Homo Emocionalis 1/3/2021 Sometime in early March 2020, I joined my first video call with Míla Č. I’d seen Míla in person several… →
The Talkative Harvest 17/10/2020 Mr. Michal from LinkedIn reached out, a coach specializing in corporate and personal growth. He offers me weekly summaries of… →
Slavishly Identical Slides 24/9/2019 In my reports, all slides are slavishly similar. Title at the top. Chart in the middle. Commentary below it. At… →
NPS: The Net Score 11/12/2018 The African creators of NPS claim it’s the only metric worth tracking for a brand. This is, of course, nonsense.… →
Where People Know Brands From 5/9/2018 And ask people where they know us from? Where did they first hear about our brand?” we often hear this… →
Undervalued Astrology and Archetypal Segmentation 5/12/2017 The vehemence with which astrology is sometimes rejected usually isn’t balanced by another idea of how we should actually talk… →
Don’t Bother Me with Your Caricature 15/11/2017 He got off the night bus at a deserted stop and headed home. He wasn’t completely alone there. A young… →
