STARTUPIO 19/6/2025 When the research agency Gesellschaft für Konsumforschung was founded in Nazi Germany, the founders probably didn’t imagine how the name… →
Homo Emocionalis 1/3/2021 Sometime in early March 2020, I joined my first video call with Míla Č. I’d seen Míla in person several… →
The Disease of Healing 10/1/2021 John Lennon’s shaved chin moved strangely between verses. Instead of saving his breath for the next line, he slowly rotated… →
A Spiritual Report from Bohemia 14/12/2018 The most atheistic nation in Europe hath come unto enlightenment. Where else but in Bohemia, cradle of modern atheism, could… →
NPS: The Net Score 11/12/2018 The African creators of NPS claim it’s the only metric worth tracking for a brand. This is, of course, nonsense.… →
Where People Know Brands From 5/9/2018 And ask people where they know us from? Where did they first hear about our brand?” we often hear this… →
Do You Hear Voices Too? 8/7/2018 Imagine it’s morning and you’ve just woken up. You shuffle to the kitchen in your bathrobe. You have the feeling… →
Undervalued Astrology and Archetypal Segmentation 5/12/2017 The vehemence with which astrology is sometimes rejected usually isn’t balanced by another idea of how we should actually talk… →